You see it all the time: billboards and flyers with half-naked girls carrying platters of food and mugs of beer.
The fact is, sex sells. The restaurant industry knows it, which is why many restaurants openly advertise female sexuality to bring in male clientele. As a girl growing up in Tennessee, it was Hooters. In Texas, it's Twin Peaks.
Recently, I was fortunate enough to meet a former Twin Peaks Girl who was willing to share her story.
Even if you are already familiar with Twin Peaks, please take 2.5 minutes to watch this: http://vimeo.com/30208661 |
Yep, you read that t-shirt correctly: My Favorite Breastaurant. I won't dive too far into the details of our conversation, but let's start by noting the woman narrating that video, Meggie. She is the Marketing Director (a.k.a. image consultant) for the Twin Peaks Girls. She is the one who ultimately got my interviewee fired.
Q: ”Why were you fired?”
A: “Because I was too fat.”
In fact, the image standards for Twin Peaks Girls span across a variety of categories for which the girls are inspected weekly. These include hair, makeup, fitness, uniform, etc. The girls receive a letter-grade (A/B/C/D/F) in each category for the week, and these grades determine a ranking of the girls. These grades are then posted on a chart in the kitchen for all employees to see, and the TOP 10 girls get first choice on sections during shifts, along with other perks. This rating scale has nothing to do with performance or sales; it is solely based on appearance.
That's as far as I'm willing to divulge for now. I'll just say, the life of a Twin Peaks Girl ain't all cleavage and smiles, folks.